Search Engine Optimization: foundation of online marketing

Search Engine Optimization: foundation of online marketing

Search engine optimization is a blend of techniques to drive targeted traffic to a website from search engines. It is a critical component of web marketing. It includes various onsite and off-site strategies to produce top results. In short, SEO is basically a process of affecting the visibility of a website or a web page in a search engine’s unpaid results.

Presently, Google processes billions of searches on a daily basis, and the vast majority of searchers go through the first page only. If a company is not at the top of the rankings, it might be invisible. SEO technique pushes a website above the competition

According to Hubspot, 57% of B2B marketers accepted that SEO marketing generates more leads than any other marketing techniques. Also, it is proved that more than 50% of all traffic on the web begins with a Google search. And if you add together traffic from other popular search engines such as Bing, Yahoo, and YouTube, 70.6% of all traffic originates from a search engine.

The best part is that there is no need to have a search engine scholar to rank for valuable terms in search results with SEO. There are some proven, repeatable and result-oriented practices for optimizing websites for search that can drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.

There are three types of SEO that are helpful in creating a perfect marketing strategy- technical SEO, on-page SEO, and off-page SEO.

Technical SEO

Technical SEO is completely related to the non-content elements of a website. It is focused on improving the backend structure of a site. Strategies of technical SEO also improvise a site’s readability that makes it easier for search engines to crawl and provides users a good experience. It becomes the foundation for search engines to see that the site is high quality and affects the overall traffic and engagement rates of a site positively.

SEO Technical includes:

  • Site speed
  • Crawlability
  • Mobile-friendliness
  • Site architecture
  • Indexing

On-Page SEO

On-Page SEO includes strategies to optimize a particular page on a website. These factors support search engines to understand the topic of the give content and see that the website is a valuable source that people are looking for.

On-Page SEO includes:

  • Keyword research: Here, one makes efforts to efforts to find the most relevant keywords to target on a page of content
  • Content creation: Submitting high-quality and fresh content targeting any keyword
  • Keyword optimization: Placing the relevant keywords on the right places and using good Meta tag SEO.

Off-Site SEO

Off-page SEO methods effectively strengthen the influence and relationship, a website holds with other websites. This type of marketing aims to create the reputation and authority of a website. It makes search engines see that a website is an ideal search result as; the site is from a reliable, recognized and trusted source.

Off-site SEO is mainly related to the high–quality backlinks. A large volume of links pointing to a site from relevant, authoritative sites shows search engines that this particular site is valuable and reputed. These trust signals can be achieved through a variety of link building and guest posting tactics.

All in all, it is essential to enhance the online presence, traffic and ultimately results in a better ranking of a website. The ultimate goal of any search engine optimization is to get more exposure and traffic for a business.  Marketing experts always look for ways that can help their business and site position on higher position.

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